
Brand Velocity Releases Technology Guidelines for Executives and Boards
Study Assesses Why Most Large Technology Projects Fail and How to Make Them Successful
ATLANTA (October 16, 2008) – Today, Brand Velocity, the Atlanta-based project acceleration company, released its study on the current state of enterprise IT project implementations, and how executives and boards can work together to help improve the success of their companies’ large technology projects.
Written by Jack Bergstrand, CEO of Brand Velocity, the study assesses why 70 percent of large enterprise projects are considered failures. According to the study, disconnects occurring from business and enterprise project management issues, rather than the technology itself, are the source of most delays and cost overruns.
“With millions of dollars on the line, the high percentage of enterprise technology project failures is a major problem for many companies,” said Bergstrand. “But it’s not inevitable, nor irreversible, if the right steps are taken. Managed differently, large technology projects can improve revenue, reduce unproductive assets, increase earnings and produce important operational benefits.”
Within the study, Brand Velocity shows how executives and boards can work together to improve enterprise technology project success rates through the following analysis:
- The anatomy of large technology projects
- Early warning signs of an enterprise IT project derailment
- How to steer an enterprise IT project back on course
- Three critical areas of large technology project governance
To request a free copy of the study, “Weathering the Perfect Storm: How Executives and Boards Can Help Improve Large Technology Projects,” visit www.brandvelocity.com/whitepapers.
About Brand Velocity
Atlanta-based Brand Velocity, the project acceleration company, offers Fortune 500 firms a faster path to improve large scale technology projects. By combining independence, senior experience on the ground, and an accelerated approach, Brand Velocity helps clients rapidly identify and overcome the business issues that cause 70 percent of large technology projects to fall behind or fail completely. Comprised of former C-level executives, Brand Velocity advisors help companies deliver enterprise technology projects on-time and on-budget. For more information, please visit www.brandvelocity.com.









