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Eric J. Norden Joins Brand Velocity – The Project Acceleration Company

ATLANTA (October 2, 2008) – Brand Velocity, Inc., the Atlanta-based project acceleration company, announces that Eric J. Norden has joined the company as Group President. In this role, Norden will lead Brand Velocity project teams in the company’s technology practice, and provide on-the-ground C-Level expertise to help clients accelerate their large enterprise technology projects.

“With more than two decades of experience across a broad range of information technology functions, Eric will be a tremendous asset to help improve results and lower costs for clients,” said Jack Bergstrand, CEO of Brand Velocity. “Eric’s extensive background in large global technology operations and enterprise systems further enhances our accelerated project management capabilities.”

Before joining Brand Velocity, Norden worked at Coca-Cola Enterprises Inc. where he oversaw application development and information technology (IT) operations. Most recently, Norden held the position of vice president of business information services where he was responsible for all aspects of IT services for domestic and international business units. He also managed the company’s comprehensive reorganization effort and successfully implemented SAP around the world.

Norden has served as an advisory board member of the Georgia Institute of Technology, IT program, and is an active board member of the ALS Iron Horse Foundation. As an expert in SAP development and IT management, Norden has previously spoken at the SAP User Conference, Georgia Tech Dupree School of Management and Mercer University Graduate Program.

About Brand Velocity

Atlanta-based Brand Velocity, the project acceleration company, offers Fortune 500 firms a faster path to improve large scale technology projects. By combining independence, senior experience on the ground, and an accelerated approach, Brand Velocity helps clients rapidly identify and overcome the business issues that cause 70 percent of large technology projects to fall behind or fail completely. Comprised of former C-level executives, Brand Velocity advisors help companies deliver enterprise technology projects on-time and on-budget. For more information, please visit www.brandvelocity.com.

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Project failure in large enterprise technology projects is unfortunately very common, but it's not inevitable - nor irreversible – if the right steps are taken. This study assesses the current state of large technology projects and offers insights of how companies can improve them.



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