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Defiance Technologies Joins Forces with Brand Velocity to Launch its Reinvention Practice
Firm focuses on accelerating client organizational results through sustainable reinvention and faster improvement rates

ATLANTA (May 27, 2010) - Defiance Technologies Ltd., the global Engineering, IT and ERP service provider, is launching its reinvention consulting practice to help clients achieve results faster with reduced costs. The reinvention methods used in the new Defiance practice have been researched and tested for more than a decade by Brand Velocity, Inc., drawing strong influence from the work of the legendary management guru Peter F. Drucker, and more than 200 other experts.

Defiance is part of a global conglomerate with more than 40,000 associates in 30 countries. The Defiance reinvention consulting practice uniquely combines strategic, engineering, technology, outsourcing and change leadership capabilities, and integrates them to implement enterprise projects better and faster than the traditional consulting/technology/outsourcing approach.

“It is clear that reinvention is critical for success in today’s rapidly changing and highly technology-enabled global marketplace,” said Dr. Prakash Challa, president of Defiance. “There is no question that the best approach to accelerate systematic reinvention has been defined by Jack Bergstrand and his firm’s work in this area. That’s why Defiance worked directly with Brand Velocity, Inc. to build our reinvention practice—giving us the ability to provide the full and combined value of their reinvention thought leadership and our global capabilities—to help Defiance clients achieve their goals better and faster.”

To launch the new Defiance reinvention practice, key people from Defiance worked with Brand Velocity, Inc. to achieve four goals:

• Engineer Defiance solutions for rapid transformation
• Maximize cross-industry benefits for every client
• Help clients achieve local skill and cost benefits using Defiance’s global reach
• Systematically integrate Reinvent Your Enterprise practices to produce better results

“As the competitive world continues to accelerate, firms need to move faster. Unfortunately, using the conventional management approach, technology projects fail to deliver on their intended goals 70 percent of the time—not because the technology itself fails, but because of how people work together to move toward the desired destination,” said Jack Bergstrand, CEO of Brand Velocity, Inc.

While reengineering—popular in the 1990’s—focused mainly on analytics, process and information systems activity, reinvention adds the social dimension to it. As highlighted in Jack Bergstrand’s book Reinvent Your Enterprise, which is endorsed by the Drucker Institute, these are more effective methods for improving performance faster in today’s
knowledge age.

“Working with Defiance has been an incredibly exciting and important application of our reinvention principles,” adds Bergstrand. “By combining our research done on systematic reinvention with their global capabilities, we have redefined the future of the global consulting model—to systematically deliver better and faster results at lower costs.”

These reinvention goals have been combined with Defiance’s capabilities to architect executive roadmaps, develop integrated action plans, accelerate implementations and improve change leadership initiatives. All are key aspects of the enterprise reinvention process, and they are further enabled by Defiance’s traditional strength in enterprise business solutions, collaborative technologies and information technology services.

About Defiance Technologies Ltd.

Defiance Technologies is a leading provider of Engineering, ERP and IT services to global customers leveraging the Global Delivery Model. Defiance is led by a management team with extensive global experience in delivering high-end solutions.

Headquartered at Chennai, India, Defiance has state-of-the-art development centers at Chennai and Bangalore in India, and business offices in USA, Europe, Middle East and India. Defiance is also present in Germany as Defiance Technologies GmbH.

Defiance provides product testing and validation services through Defiance Testing & Engineering Inc., USA. It is one of the largest independent product testing agencies in North America with state-of-the-art testing facilities at Troy and Westland, Michigan.

About Brand Velocity, Inc.

Brand Velocity, with its ground-breaking intellectual property, and BV Consulting Group, helps companies significantly accelerate and improve critical business project implementations. The company is considered the thought leader in accelerated enterprise reinvention and helps clients and partners achieve results in a fraction of the usual time by accelerating organizational productivity. For more information, visit www.brandvelocity.com.