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Brand Velocity CEO Jack Bergstrand to Offer Tips on Achieving Sustainable Enterprise Reinvention during BetterManagement Webcast
Author of Reinvent Your Enterprise to Address How to Improve the Productivity of Today’s ‘Knowledge Work”

ATLANTA (July 16, 2009) – Jack Bergstrand, CEO of Brand Velocity, Inc., the Atlanta-based project acceleration company, and author of Reinvent Your Enterprise, will share with other business leaders thoughts on how to improve faster by moving from scientific management toward a Drucker-based knowledge worker management system as part of the BetterManagement webcast series.

The hour-long webcast, entitled “Systematic Enterprise Reinvention: The Next Management Frontier,” will be on Tuesday, July 21, 2009 at 11 a.m. EDT. During this webcast, participants will hear about the opportunities, barriers and solutions to systematically achieve sustainable enterprise reinvention in today’s rapidly changing world.

Additionally, Bergstrand will share findings from the first company ever prototyped using knowledge work productivity principles and present Strategic Profiling®, the first knowledge work productivity tool designed to help companies reinvent themselves better and faster.

“We’re at a time when belt tightening is no longer enough. As Peter F. Drucker warned, the conventional approach to scientific management has hit a wall when it comes to sustainably improving corporate performance,” said Bergstrand. “Reinvention is the only sustainable solution for competitive advantage in the 21st century.”

To sign up for this free webcast, visit www.bettermanagement.com/seminars/seminar.aspx.

The BetterManagement webcast series provides global thought leaders focused on performance management, financial management, business intelligence and IT management with a forum to discuss critical business management issues and present best practices used by some of today’s most successful companies.

About BetterManagement

BetterManagement is a unique mix of online educational resources and live business conferences. Business management topics include activity based management, business intelligence, customer relationship management, financial management, IT management, leadership and management, risk management, scorecard and performance management and supply chain management. BetterManagement provides business management articles, webcasts and business books. Business conferences focused on leadership and decision making include The Premier Business Leadership Series and regionally focused events in Latin America and Europe. For more information, please visit www.bettermanagement.com

About Brand Velocity

Atlanta-based Brand Velocity, the project acceleration company, offers Fortune 500 firms a faster path to improve large-scale technology projects. By combining independence, senior experience on the ground, and an accelerated approach, Brand Velocity helps clients rapidly identify and overcome the business issues that cause 70 percent of large technology projects to fall behind or fail completely. Comprised of former Fortune 500 C-level executives, Brand Velocity advisors help companies implement enterprise projects better, faster, and at a lower cost. For more information, please visit www.brandvelocity.com.

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Project failure in large enterprise technology projects is unfortunately very common, but it's not inevitable - nor irreversible – if the right steps are taken. This study assesses the current state of large technology projects and offers insights of how companies can improve them.



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