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Brand Velocity Offers Free 60-Day Trial of the Strategic Profiling® Individual Assessment Tool Focused on Improving Personal Success

ATLANTA (March 5, 2009) – Brand Velocity, Inc., the Atlanta-based project acceleration company, today announced a free 60-day trial of the Individual Edition of its Strategic Profiling assessment tool. The free trial is available at www.StrategicProfiling.com. In a confidential 20 minute survey, Strategic Profiling helps individuals rapidly identify and develop their most productive paths to success. The Group Edition of Strategic Profiling then uses the same framework and language to make its application a natural extension to accelerate enterprise projects.

The Strategic Profiling tool is featured in the upcoming book, Reinvent Your Enterprise, and is based upon the knowledge work productivity principles of Peter F. Drucker. “Now more than ever, it is important for individuals and Fortune 500 companies to improve their productivity to manage costs better, improve results and ensure that large-scale enterprise projects are successful, on time, and on budget,” said Jack Bergstrand, CEO of Brand Velocity.

Strategic Profiling is a confidential survey that assesses 28 key knowledge work characteristics. After completing the online survey, the instrument provides a customized guide for accelerating success. Strategic Profiling assesses both individuals and groups to help accelerate personal and enterprise project success. Unlike other surveys such as Myers Briggs®, the Group Edition of Strategic Profiling is designed to accelerate enterprise projects, which can save companies millions of dollars.

To take the free confidential Individual Edition of Strategic Profiling today, visit www.StrategicProfiling.com. The 60-day free trial of the Strategic Profiling individual assessment will expire on May 1, 2009.

About Brand Velocity

Atlanta-based Brand Velocity, the project acceleration company, offers Fortune 500 firms a faster path to improve large-scale technology projects. By combining independence, senior experience on the ground and an accelerated approach, Brand Velocity helps clients rapidly identify and overcome the business issues that cause 70 percent of large technology projects to fall behind or fail completely. Comprised of former Fortune 500 C-level executives, Brand Velocity advisors help companies implement enterprise projects better, faster and at a lower cost. For more information, visit www.brandvelocity.com.

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Project failure in large enterprise technology projects is unfortunately very common, but it's not inevitable - nor irreversible – if the right steps are taken. This study assesses the current state of large technology projects and offers insights of how companies can improve them.



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