Brand Velocity Develops Strategic Profiling® Instrument to Accelerate Enterprise Projects
Knowledge Work Survey Built Upon Insights of Management Legend Peter Drucker
ATLANTA (January 20, 2009) – Brand Velocity, Inc., the Atlanta-based project acceleration company, today announced the launch of Strategic Profiling, a knowledge work acceleration instrument. Building upon the insights of Peter Drucker, and the upcoming book Reinvent Your Enterprise, Strategic Profiling helps individuals and teams implement and accelerate large enterprise projects. As a result, the instrument helps companies improve team productivity to achieve project goals better and faster with less risk.
“Enterprise projects — which are often technology projects — generally struggle or fail from disconnects that occur from the project implementation process, and not from the technology itself,” said Jack Bergstrand, CEO of Brand Velocity. “Enterprise projects require a strong dose of knowledge work — above and beyond the technology involved. Since knowledge work is invisible and ever-changing, it is the greatest risk associated with enterprise projects.”
Strategic Profiling helps individuals and groups translate this understanding into action – to accelerate time-to-value and results. Offered for individuals and groups, both versions of the Strategic Profiling instrument assess perceptions based on 28 key knowledge work characteristics. After completing the 20-40 minute online survey, Brand Velocity provides results in a customized guide for accelerated enterprise change.
“Strategic Profiling was developed from decades of cross-disciplinary research and organizational experience,” adds Bergstrand. “While other surveys such as Myers-Briggs® help individuals identify their personality type, the results are difficult to apply to enterprise projects to help the individual, project team and company. Strategic Profiling is a cost effective assessment to improve complex enterprise projects and technology governance.”
For more information on Strategic Profiling or to take a free individual knowledge work assessment, visit www.StrategicProfiling.com.
About Brand Velocity
Atlanta-based Brand Velocity, the project acceleration company, offers Fortune 500 firms a faster path to improve large-scale technology projects. By combining independence, senior experience on the ground and an accelerated approach, Brand Velocity helps clients rapidly identify and overcome the business issues that cause 70 percent of large technology projects to fall behind or fail completely. Comprised of former Fortune 500 C-level executives, Brand Velocity advisors help companies implement enterprise projects better, faster and at a lower cost. For more information, visit www.brandvelocity.com.
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